Michael Basso, award winning home brewer, was looking for a concept and logo for his business. He initially called it Underground Brewery, because he was brewing in his basement, but the names of his beers and his interest were related more to scuba diving and sea themes. I suggested the name WRECKAGE BREWING. He agreed this was unique and a better name for his brand. Below you will see the evolution of his logo, sketches, and concepts I created for beer labels.
Started with various type treatments to see what the client was interested in.
The client liked the slab-serif typeface. He also liked the distressed effect. (3rd from top on the right side.)
The client requested an octopus, his favorite sea animal, be incorporated into the logo. After many sketches I decided to try a single tentacle with the design.
Placing the tentacle next to a large W is bold and simple. I felt this version was a little too distressed and had too many chunks of the letter missing.
Final approved logo.
Anchors Aweigh - American Style IPA beer label
Deep Six won Best of Show in the Scorpion Brewing Homebrew Contest 2016
Aqua Lung won second place in American IPA category in the Battle of the Bubbles VI Competition 2016
